Our team is small because our people are elite. We merge our varying talents to provide a unique perspective to our clients. From foundational branding services to complete web-based solutions, we promise to deliver precise, concise, well-thought-out work.

Tim Morgan

Juan Giraldo

About Us

Mind Merge Design is a 
brand-building, creative 
marketing & design company.

Purpose and strategy drive everything we do, no matter the scope or complexity of a project. Our marketing communications, design, and visual insights create clear solutions for our clients.

We do far more than just build websites. We determine a unique comprehensive online marketing strategy that will work for each of our clients and develop a custom CMS-based website accordingly. We stay up-to-date with the latest techniques, including user experience (UX) design and SEO.

Web Design & Development

Design can be a subjective science. Our team confidently works across any medium to achieve a solution that satisfies the target audience and the client's desired outcomes. Our high-quality and visually stunning work is evident among print materials, logo/brand creation, etc.

Graphic Design

Whether we are producing a corporate video or shooting on-location commercial photography, we understand the value of visual storytelling. Our photography and videography capabilities directly correlate with our design services and marketing strategies. We capture what words alone cannot say.

Photography  & Video

Our innovative marketing strategies help companies grow their bottom line. Regardless of industry, we know what we are doing, why we are doing it, and we understand the business objectives underlying our efforts. We help with brand campaigns and implementation, placement strategies, inbound marketing, and more.

Marketing Strategy

When leveraged properly, social media can be an excellent medium to reach existing and potential customers. We provide strategic guidance, account formation, and partner management services. Our goal is to create and maintain an open line of communication with consumers, promote client brands, and deliver meaningful value.

Social Media

A beautifully designed website is a wonderful thing, but, if your target audience never sees it that does you no good. We are expert designers and developers that also understand what it takes to build an SEO-centric site and position it for success. We have helped many clients achieve first-page positioning on Google through organic SEO techniques.

Search Engine Optimization (SEO)

Home

Safeguarding the community. Serving with honor.

A full-service law enforcement agency with an authorized strength of 76 sworn police officers and 12 civilian support staff.

The MPD wanted to showcase the exceptional men and women that serve the Morgantown community to bolster recruitment and better inform the public. They did not have a dedicated website or any supporting collateral. This presented a great challenge and opportunity to start from scratch and effectively market the MPD.

 website was to create an intuitive and direct user experience for the various target audiences. The design was kept clean and supported by the latest in CMS platforms and technologies.

Articulating the elemental qualities of the MPD and its people was an integral part of the success of the new website. We created targeted brand messaging statements that uniquely captured the attributes that make the MPD special. The intent was to quickly and concisely reach the target audiences through the communications and generate a positive response. 

Quality and compelling imagery will make or break the effectiveness of an online presence. We captured custom commercial photography and video segments of the various division, personnel, and career paths with the MPD. The outcome was a visually rich presentation that connects with the target audiences and showcases the human element. 

Morgantown Police Department

WVU Medicine Children’s provides the greatest range of pediatric specialty, high-risk maternal care, and comprehensive gynecological care in West Virginia.

WVU Medicine is West Virginia’s largest group of primary care and specialty care physicians and surgeons in the state. They have expanded significantly over the past several years and have in excess of 40 individual websites. The goal was to overhaul the various designs, CMS technologies, and sub-services into a unified online presence. We were selected to facilitate this process, and it was determined that we would begin with the creation of a new WVU Medicine Children’s website.

online presence for WVU Medicine Children’s

 required us to do our due diligence first. The project was segmented into two phases. Phase one involved research and analysis, planning, and structural formation. The second phase was the actual design and development of the Children's website.

Phase One: Marketing research, analysis, planning, and structural formation


Our first step was to conduct research and analysis regarding the WVU’s pediatric capabilities, target audiences, technical parameters, branding guidelines, and overall growth needs. This information was utilized to create and solid website structural flow, creative requirements, enterprise-level technical approach, and expansion plan into the broader WVU Medicine framework.

Phase Two: Website Design and Development (getting technical)


Typically, most companies utilize content management systems that a monolithic (self-contained) such as WordPress. These types of CMS platforms have many shortcomings and would not provide the basis for enterprise-level expansion. We took a much different approach.

Over the years we have worked with a multitude of technologies and frameworks to develop our clients’ websites. For the last couple of years, we have adopted JAMstack as our main architecture to build websites due to its many benefits. The JAMstack assumes the client-side layer of the website is independent of the back-end. Ideally, all of the content displayed to the end-user is pre-built and available immediately. This approach allowed us to avoid many of the disadvantages of conventional web development where the back-end server performs a significant role.

For the client-side layer of the Children’s website, we used GatsbyJS. Gatsby is a modern static site generator that allows us to build static files out of the content, which can then be served blazingly fast to the user.

As JAMstack is inherently different from the conventional approach of developing websites, managing content is also done differently. A headless CMS isn’t a part of the website itself. Instead, it is externalized and content is provided through an API. For the CMS, we used DatoCMS.

The website is hosted on Netlify, a powerful service that allows websites to be published in seconds. Netlify automatically handles the whole workflow for deploying websites. We used it to build the website from the source code kept in a GitHub repository and deploy it in a managed environment. The final result, a blazingly fast website served over a global CDN for enhanced security.


To achieve a truly effective marketing and informational website requires clear communications, high-quality custom photography, and clean logical design. We worked closely with the WVU Medicine marketing team and photography services to compile informative communications and high-quality custom photography. These elements, combined with the robust technical approach and clean design, produced an extremely effective online presence for WVU Medicine Children’s.

WVU Medicine Children's

Triple Scott, located in Morgantown, WV, has set the bar high for housing, especially for students. This apartment rental company makes finding and living in rentals a plain and simple process, but its properties are anything but! Triple Scott puts its residents' comfort first, to ensure their stay is first-class.

Triple Scott needed a new brand image, eye-catching photography, and a highly functional website. We began with the brand and worked outward. After we designed a logo that better captured the attention of potential tenants, we set our sights on shooting quality photography. Luckily for us, Scott Properties made our job much easier by sparing no expense on the architectural aesthetics and construction materials used.


Creating a marketing and service-based website is easier said than done. We had to have a solid understanding of how Triple Scott's business operated. Management helped us define aspects for improvement and we took care of the simplifying.

Triple Scott

Stalnaker Energy Corporation has over 50 years of continuous operations as a developer and producer of natural gas and oil. In that time span, SEC has been a drilling contractor, pipeline contractor and provided all levels of services to other producer operators in the Appalachian Basin.

Stalnaker Energy was already a very successful and well-established company. The goal was not to help them become successful but to better showcase the qualities of the company and convey the full scope of their services. In other words, they wanted a brand image that accurately represented who they are and what they do.

The brand of a business is comprised of multiple elements that work together for an overall perception in the marketplace. Stalnaker had already cultivated a perception of quality work, expertise, dependability, and trust with existing customers. With that solid foundation laid, we created tailored branding messaging and communications to capture the key selling points of the company. Additionally, we redesigned their company logo to reinforce name recognition, improve their image,  and enhance brand-name traction.

Onsite action based-photography is a must for effectively demonstrating the company’s work, people, equipment, and services. We laced up our boots and slapped on the FR’s to spend time in the field to capture commercial photography that would anchor the new website design. 

 website incorporates the new brand image, messaging, and commercial photography. The collective result is a clean, concise, professional representation of the business and effectively serves as an affirmation of the key attributes existing and potential customers have come to expect from Stalnaker.


Stalnaker Energy Corporation

4D is a process-driven organization that effectively engages customers throughout a technology development effort to ensure their needs are met.

4D Tech Solutions is a diversified company with varying levels of marketing and branding needs. The leadership of 4D needed assistance to help enhance the overall company brand and provide strategic and tactical marketing oversight to the individual divisions.


Our goal was to capture commercial photography of the products, processes, and people of 4D and its divisions. This involved multiple onsite shoots at the 4D headquarters and field photography of their products in action.


We created custom-designed and developed websites for 

. The websites are built on dynamic content management systems (CMS) platforms with advanced SEO techniques to enhance search engine rankings. As part of the SEO, we also created balanced brand messaging the connect with customers and demonstrate positional relevancy. The designs leverage quality commercial photography, clean design, and strategic structural flow to seamlessly guide users through the experience.

Advanced Search Engine Optimization (SEO)


The very best-designed website does no good unless customers can find it. The websites we designed and developed took this into consideration. We provided keyword and phrasing integration into content, created targeted brand messaging, meta-data creation, outer/inner linking, and more to provide the best-ranking potential. Although there are no guarantees with advanced SEO services, the efforts taken with both companies have yelled first-page results for targeted terms.

4D Tech Solutions

We brew craft beer. The world is our audience.

Garage beer, you ask?  Well, yes it is.  Brewed in the mountains of West Virginia using the well water with which they have been abundantly blessed. Screech Owl uses only the finest hops, barley, and grains that are procured from all over the world and sometimes from right here on their own farm.

What began as a hobby and a distant dream became a pursuit for the founders of Screech Owl. At the early stages, Screech Owl’s owners had the foresight to do things right from the start and knew that began with a solid brand image. They sought out MMD to create a compelling logo that would serve as the basis for all subsequent branding and marketing efforts for their brewery and restaurant.


For the SOB logo, we wanted to create a memorable and iconic brand that was flexible enough to work on labeling and various collateral placements. The screech owl symbol captures the essence of that species of owl’s personality in a creative and unique way. We kept the color palette very simple so multiple sub-colors could be used and not conflict with the overall brand.


We created a label design for the bottles, cans, and keg collars the was clean, concise, and overall brand-focused. This allowed us to modify certain select areas of the design with different colors to represent different brews. The result is a label that is easily recognizable, flexible, and distinguishable among competing brand label designs.

Screech Owl Brewery

Your Full-Service Civil Engineering Firm.

E.L. Robinson Engineering (ELR) is a diversified civil engineering and planning firm with proven performance and established experience. They have successfully and creatively designed and completed top quality engineering solutions for over 40 years in multiple states.

ELR initially reached out to us to help them solidify their company brand and create a compelling online presence. The ultimate goal was to promote the unique qualities of the company, distinguish them from their competition, provide strategic marketing oversight, and garner new business opportunities.

Our first objective was to create a marketing strategy that focused on growth protocols and establishing national brand recognition. Once completed, we redesigned their company logo, captured commercial photography, produced various videography segments, designed print collateral, and a custom website. 

 is based on a dynamic content management system (CMS) and serves as the key function within the overall marketing mix. The website is a compelling marketing tool but also provides practical services for project bid management, recruiting, and social media destination fulfillment. Additionally, we focused on advanced search engine optimization which successfully ranked them in organic searches for all targeted keywords phrases nationally.

E.L. Robinson Engineering

Retail Construction Throughout North America.

Rectenwald Brothers is a highly skilled retail general contractor with a diverse team of professionals that possess deep knowledge in every facet of commercial construction. The successful completion of thousands of projects with a consistently high level of customer satisfaction has made Rectenwald Brothers one of the most trusted names in the industry across North America.

Rectenwald Brothers was already a very successful and well-established company. They had outgrown their old brand image and needed strategic and creative guidance to re-align their true brand perception and facilitate further growth.

In conjunction with the leadership of Rectenwald, we outlined the specific marketing goals and targeted objectives necessary to methodically grow their brand and creative elements. This also took into account how to properly release and announce their new corporate brand and value proposition to current and potential clientele.

 needed to serve as both a marketing tool and an operational asset. The website was built on a dynamic content management system that enables Rectenwald to have control over its content. The design was kept very clean, visually strong, and pointed on messaging.

Rectenwald is unique from other retail contractors in that they are essentially high-tech project managers. They leverage the most robust systems available in the construction industry which compliments their vast knowledge and construction experience. We leveraged this balance of brains and brawn to create the brand statement “

Proactively Managed. Technically Advanced. Experientially Guided.

” This mantra encapsulates who they are and has driven all subsequent branding initiatives.


Compelling photography will make or break a website. We provided commercial photography to capture brand-infused imagery of workers and projects.

Rectenwald Brothers

Morgantown Dental Group (MDG) believes that quality matters in every aspect of dental care without exception—whether it's the caliber of patient experience, service, or results. The company strives to confront and overcome the many negative perceptions people associate with going to the dentist.

Morgantown Dental Group is the oldest and most respected dental practice within the market. However, over the course of 80+ years, the practice relied solely on reputation and took no initiative to promote the business. As time progressed and competition dramatically increased, the practice lost its place in the minds of potential patients and became relatively unknown. This had to change. And it all started with us.

After a comprehensive assessment of the practice, we defined a solid marketing strategy for MDG. Because the dentists have a strong commitment to always doing what is best for their patients, we wanted to portray this philosophy across their promotional materials. Over the past four years, we have continued to provide strategic guidance, design and development services, videography, and many other services to continue the upward trajectory of the business.


Most people have a natural hesitancy about going to the dentist. That's why we designed the MDG website to put patients' fears at ease by humanizing the dentists and the practice through straightforward dialogue. The website includes educational content, video testimonies, and resources for new patients to expedite their wait times. Plus, we positioned 

 in the #1 spot for multiple Google searches.


Our direction for shooting the corporate video was to give viewers a warm, welcoming, honest, and personable impression of MDG. We showcased patient success stories and ultimately demonstrated why MDG is the preferred dental practice. Additionally, we capture compelling imagery of the dentists, staff, facilities, and interactions with patients. The combination of both photography and video helped to humanize the practice and alleviate new patient anxiety.

" campaign to target individuals who want the best in dental care. The campaign's flexibility enabled us to replace [Quality] with the other things that "Matter" to MDG and its patients. When people want quality in dentistry, the choice is clear. Just the way we intended it.

Morgantown Dental Group

Parkersburg Utility Board, or “PUB,” as we have coined the name, provides the City of Parkersburg, West Virginia, with public utilities.

In order to best serve Parkersburg’s 32,000 residents, we overhauled PUB’s old website and restructured the whole thing based on the principles of UX (user experience) design. This involved much deliberation on how to organize the flow of information available to customers, which ultimately included quick links, full, and partial menus for preferential navigation. We also updated the look of the company, starting with significantly simplifying their logo.


Impactful brands will exemplify the following in their logo: simplicity, scalability, relevance, uniqueness, and wittiness. PUB’s old logo was more like an illustration, combining too many elements into one, which made it hard to grasp. Our thinking was that when it all “boils” down to it, water is the source of the business. We infused the symbolic water droplet into the “P” in PUB and chose a soft, modern font and a bright blue to complete the brand’s look.


Because PUB is a public entity with thousands of customers wanting to take control of their utility accounts, creating a seamless user experience for them by providing direct customer service tools was our ultimate goal. The challenge, however, was to organize and display the board’s abundance of information provided to customers in a logical and efficient manner. This involved strategic deliberation for both functional and visual purposes. After determining the best organization methods, we incorporated bright primary and secondary color blocks filled with text to make for a fun, eye-catching engagement for users.

The new website not only looks refreshing but is a relief for PUB employees as well. Implementing automation wherever possible has significantly improved PUB’s operational efficiency as a whole.

Parkersburg Utility Board

Upholding the ideas of precision, efficacy, quality, and affordability enables Pillar Innovations to deliver tailored solutions unique to meet each customers' needs respective to the industries in which they work. Founded in 2007, Pillar Innovations was derived from its parent company, Beitzel Corporation.

Pillar Innovations has vast capabilities and numerous service offerings to a wide array of industries. Ironically, as good as this is, it was also the problem. Pillar struggled to accurately convey who they were and what all they did and for whom. We were first tasked to bring clarity and order to their communications followed by creating a marketing-based online presence.

Website Structural Planning, Design, and Development


We determined that the solution for the brand confusion was to make a distinction between capabilities and services. In doing so, that allowed us to present products and services as an extension of their capabilities and categorize them by specific industries. This approach provided the basis to design a logical website structure and compelling user interface that clearly communicated Pillar’s overall value to existing and potential customers.

Pillar Innovations’ customer base is global and so the need for a compelling website with rich content was a must. We refined content, created targeted brand messaging, performed advanced search engine optimization, and captured commercial photography. These elements paired with a dynamic content management system and custom website design services achieved the desired online presence.

Pillar Innovations

For more than 30 years, Wildwater River Guides has been offering professionally guided river trips on the most thrilling and scenic rivers in Washington. Wildwater is made up of passionate river guides who have traveled the world for the sport they love.

 relies heavily on its website to secure business. Their previous website did not accurately represent their brand and the quality of operation they run. They contacted us to design and develop a solid website to attract more business and support business operations.


The website we created for Wildwater took a very visual approach to showcase the beauty of the Washington waters and to connect with the expectations of the target audience. The design was also tied directly to the booking system they used to run their operations. Potential customers can review their options and book a trip directly through the website.

 
Also, online positioning was a critical part of the success of the website. Great effort was made to enhance the search engine optimization to organically position their website for top search terms. The result was a beautifully designed, highly functional 

Mind Merge Design is a
brand-building, creative
marketing & design company.

We can help your company with:

Web Design & Development

Graphic Design

Photography & Video

Marketing Strategy

Social Media

Search Engine Optimization (SEO)

Leadership

Tim Morgan

Juan Giraldo

Mind Merge Design is a brand-building, creative marketing & design company.

We can help your company with:

Web Design & Development

Graphic Design

Photography & Video

Marketing Strategy

Social Media

Search Engine Optimization (SEO)

Leadership

Tim Morgan

Juan Giraldo

Mind Merge Design is a
brand-building, creative
marketing & design company.