Rectenwald Brothers

Rectenwald Brothers was already a very successful and well-established company. They had outgrown their old brand image and needed strategic and creative guidance to re-align their true brand perception and facilitate further growth.

In conjunction with the leadership of Rectenwald, we outlined the specific marketing goals and targeted objectives necessary to methodically grow their brand and creative elements. This also took into account how to properly release and announce their new corporate brand and value proposition to current and potential clientele.

The online presence we created for Rectenwald needed to serve as both a marketing tool and an operational asset. The website was built on a dynamic content management system that enables Rectenwald to have control over its content. The design was kept very clean, visually strong, and pointed on messaging.

Rectenwald is unique from other retail contractors in that they are essentially high-tech project managers. They leverage the most robust systems available in the construction industry which compliments their vast knowledge and construction experience. We leveraged this balance of brains and brawn to create the brand statement “Proactively Managed. Technically Advanced. Experientially Guided.” This mantra encapsulates who they are and has driven all subsequent branding initiatives.

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Compelling photography will make or break a website. We provided commercial photography to capture brand-infused imagery of workers and projects.