PLUSH
Client Profile
The Plush Movement is a member’s only club consisting of fashion conscious individual’s commitment to fighting bad fashion one outfit at a time. This trend setting retailer has pushed the boundaries of traditional merchandising.
Premise of Engagment
Plush consulted Mind Merge Design for help in refining its business model, developing a web presence, and establishing operational processes that would distinguish itself from among the competitive retail arena.
Solution
We provided counsel to help define its image as more than just a retailer, but that of a members based movement. You buy more than clothes… you buy access into an expressive world of fashion, fun, and youth.
Website Design and Development
