Van Deysen Law Office
Client Profile
The Van Deysen Law Office, PLLC, is one of the top Elder Law Firms in the state of West Virginia. Serving the Morgantown area and its surrounding counties for the past ten years, Brent L. Van Deysen, an Elder Law Attorney, has dedicated his law practice to helping Seniors protect their property and their financial assets from the high costs of nursing home care. Van Deysen Law Office, PLLC, as an Elder Law Firm, has acquired specialized knowledge of complex Federal and state laws, rules and regulations regarding Medicare, Medicaid and Veterans Benefits.
Premise of Engagement
We were engaged by the Van Deysen Law Office to design and develop an online marketing and advertising program. Their previous website was extremely basic and did not capture the unique value proposition that they offered to clients. Also, their website did not rank properly on search engines and in turn was not providing the desired visibility.
Solution
Every solid informational and marketing website should do at least three things well. First, provide a solid description of the company and it's services. Secondly, highlight the competitive advantages that they posses in terms that the target audience(s) can relate too. Thirdly, capture the users attention and motivate them to engage the business through the defined path of follow through.We designed and developed an online presence that accomplished these items, and placed them on a dynamic content management system that allows for ease of expansion. Additionally, their website has been optimized for search engine optimization, and will be followed up with search engine marketing over the next several months.
Van Deysen Law Office Website
