Morgantown Dental Group
Client Profile
Morgantown Dental Group was founded in 1927, and is comprised of Dr. Mike Wilson, Dr. Ed Hawkins, and Dr. Josh Dolin. They carry on a long standing tradition of quality dentistry that has continued for more than eight decades.
Premise of Engagement
Morgantown Dental Group approached Mind Merge Design seeking assistance in strategically growing their practice. They desired to increase their patient base, reduce wasteful advertising expenditures, elevate their brand awareness, properly showcase their unique value offer, and ultimately communicate more effectively with their target audience.
Solution
After conducting an analysis of the market and the practice we developed a campaign that showcased the elements that make Morgantown Dental Group unique. The messaging focused in on “[What] Matters” to the dentists at MDG and the type of patients that come to their practice. Their emphasis is truly on quality and the patients. At MDG [Quality] Matters and [You] Matter. To convey this message we designed and developed a new online presence, advertising collateral, event displays, media placements, and internal process alignment consultation.
Morgantown Dental Group Website
Morgantown Dental Group Electronic Billboard
